NYC-based · Working nationwide
A repeatable reporting system across five New York institutions
Nearly three years of recurring reporting, analytics, paid-search setup, and performance recommendations across a complex portfolio of New York institutions.
The work
Monthly client reporting across 15 accounts, analytics dashboards, paid-search setup, ad copy, and vendor coordination for the Bronx Zoo, New York Aquarium, Central Park Zoo, Queens Zoo, and Prospect Park Zoo.
Public evidence boundary
The case study documents recurring reporting across five WCS properties and fifteen social accounts, plus paid-search setup, copy, pacing, and decision support. The Bronx Zoo image provides institutional context; internal decks and private performance details are not published.