NYC-based · Working nationwide
Building the ecommerce foundation before scaling promotion
A hands-on engagement connecting the storefront, product discovery, lifecycle email, analytics, wholesale pathways, and ongoing paid-media management.
The work
Storewide Shopify structure, navigation, SEO, and merchandising improvements; a four-email lifecycle sequence; wholesale paths for retailers, schools, nonprofits, and museums; analytics; and ongoing Google and Meta campaign management.
What changed
The engagement moved fragmented promotion toward a connected ecommerce foundation in which product discovery, retail and wholesale paths, lifecycle email, campaign merchandising, and measurement each have a clearer role. Final campaign outcome metrics remain withheld until the campaign periods are complete and verified.